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Competition Demystified
A radically simplified approach to business strategy


Competition Demystified: A Radically Simplified Approach to Business Strategy

4.32  ·  Rating Details  ·  347 Ratings  ·  17 Reviews

Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition—a theory that is far simpler than Porter’s and much easier for strategic planners to apply in the real world.Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry—through customer captivity, lower production costs, or economies of scale—it can manage these advantages, anticipate competitors’ moves, or achieve stability through bargaining and cooperation.

Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.

Competition Demystified will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits. It is destined to become a management classic.


Hardcover, 416 pages
Published August 18th 2005 by Portfolio Hardcover (first published 2005)
Original Title
Competition Demystified: A Radically Simplified Approach to Business Strategy
1591840570 (ISBN13: 9781591840572)
Edition Language
By Goodreads

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One comment on “Competition Demystified”

  1. Reply    October 3, 2016

    For my first, there was an audible gush. They broke it at the hospital and my mom was on the other side of the curtain proclaiming “I heard th&!t!a#8221; <3The second time, the water broke naturally and it was a trickle. I did go to the bathroom to make sure I wasn't pissing myself (and let it do its thing). So I can understand that response, but in my defense I'm pretty sure I was already medicated and loopy, so pissing myself unknowingly did not seem like a far fetched idea to me at the time. However, it did not sound like Pop Rocks in my crotch. I don't know if that's normal or not.

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